The search for products with natural ingredients and clean labels is growing rapidly. This requires industries to rethink suppliers, processes, and ingredients.
If you are responsible for purchasing, product development, quality, or lead a food and beverage industry, you know that market demands have changed — and they have changed fast.
The end consumer is more attentive, better informed, and more demanding. They read labels, research ingredient origins, question the presence of additives, artificial colors, or preservatives. And this shift, which may seem distant at the consumer level, directly impacts supply chains.
What is happening is not just a trend. It is an irreversible transformation in the sector.
The data that raises a red flag across the entire chain:
According to a recent survey published by Food Manufacture, products with clean labels will account for 70% of food and beverage ingredient portfolios by 2026. This represents real and growing pressure to reformulate products, rethink partnerships, and choose suppliers prepared for this demand.
What is Clean Label, in practice?
Clean Label is not a seal or a formal certification. It is a concept that essentially represents products with:
- Recognizable ingredients, closer to their natural form;
- Shorter, more transparent formulations;
- Absence (or reduction) of artificial additives, synthetic colors, questionable preservatives, and unnecessary chemical agents;
- Production processes that ensure quality, safety, and traceability.
More than following a trend, this demand is linked to a consumer profile that associates well-being, health, and environmental responsibility with the choices they make.
Why does this directly impact those working in the food and beverage industry?
If you develop products, manage purchasing, or are responsible for quality in your industry, you have probably already noticed:
- The search for suppliers that deliver more natural ingredients has increased;
- Supply chains need to be more resilient, especially in the face of challenges such as fruit shortages, seasonality, and climate change;
- It is increasingly common to hear from clients (or even internal marketing teams) the request:
“We need a cleaner label product.”
The challenge? To maintain flavor, stability, competitive cost, and technical performance — now using ingredients that convey a perception of naturalness, without compromising safety and quality.
Where does Loop fit into this journey?
At Loop Flavors and Concentrated Juices, we know that there is no one-size-fits-all solution. Every industry, every product, every need is unique.
That’s why our operating model has always been — and continues to be — focused on delivering customized solutions.
- Our Research & Development laboratory works side by side with our clients;
- We use part of the production from ISAU, our partner company that promotes family farming, ensuring controlled, sustainable, and high-quality raw materials;
- We operate with flexible processes — from large-scale production to smaller batches — serving both major brands and niche markets;
- We have in-house physicochemical and microbiological laboratories, ensuring that every delivered batch meets the highest standards of quality and food safety — a differentiator not offered by every ingredient supplier;
- We work with natural flavors, fruit preparations, emulsions, and concentrated juices that perfectly align with clean label demands, without compromising production efficiency.
Clean Label is not just a trend. It is a competitive advantage
If your industry is still wondering how to migrate or expand its product line to meet this growing demand, the time is now.
Because Clean Label is not just a response to consumers. It is an opportunity to create more value, enhance perceived quality, open new markets, and build products with purpose.
And choosing the right suppliers makes all the difference on this journey.
Loop is your partner in building products with more naturalness, more quality, and more safety.
If you are looking for:
- Concentrated juices, preparations, or flavors aligned with the Clean Label concept;
- Customized development;
- Stable, traceable supply with sustainability in practice.
Let’s talk. Because here, the solution is never generic. It is designed for your industry, your challenge, your way.
